Rank before you select
The most useful comparisons are between true peers: banks versus banks, industrials versus industrials, income names versus income names.
Read quality and liquidity together
Fundamental quality alone is not enough if liquidity, spread, or market depth degrade execution quality.
Use issuer pages as the main work unit
The right unit of work remains the stock page: price, filings, shareholders, management, dividends, news, and comparison.
